排列3质合遗漏

News / 红专资讯

在酒店设计中如何保证客房收益的最大化

发布人:红专设计    时间:2015-08-13    关键词: 酒店设计,酒店客房设计

  KEFANGDESHOUMAISHOURUSHIJIUDIANSHOURUDEZHONGYAOLAIYUAN。RUHEYIHESHIDEJIAGEMAICHUMEIYIJIANFANG,RUHESHIXIANJIUDIANKEFANGZHENGTILIYIDEZUIDAHUA,SHIMEIGEGUANLIZHEDOUGUANXINDEWENTI。HONGZHUANSHEJIRENWEIYIXIAJIDIANSHITEBIEYAOZHUYIDE:

  一:深挖各层次“利益”内涵

  DUIYUKEFANGDEXIAOSHOU,WOMENWANGWANGMANZUYUBAIFENZHIQIBASHIDECHUZULV。YOUQISHIZAI50%ZHIQIAN,DAJIADOUHENJINZHANG,YIDANCHAOGUO60%HUOZHE70%,JIUBIJIAOQINGSONG,DAOLE80%YISHANG,JIUHUIZUODENGKERENSHANGMEN,SUOYIJIUDIANKEFANGXIAOSHOUYOU“GUOBANNENGCHIFAN、GUOQISONGKOUQI、GUOJIUQUHEJIU”DESHUOFA。ZAIRICHANGGONGZUOZHONG,DAJIASUIRANDOUYOU“KEFANGCHANPINSHIWUXINGSHANGPIN,FANGZUSHIQUYIWANYONGYUANWUFAZHUIHUI”DECHANGSHI,DANCHUZULVYIDANDADAO90%YISHANG,WANGWANGJIUYOUXIEXIEDAI。

  ZAIZHIDINGKEFANGDEXIAOSHOUZHENGCESHI,GUKEDEMANYIDUSHIHEXIN,KUODAKEFANGCHANPINSHICHANGRENZHIDUSHIWAIYAN。ZAIXIAOSHOUDEZHENGGEGUOCHENGZHONGYAOZHUYIQICEZHONGDIANDEBUTONG,RUZAIXIAOSHOUQIANQI,SHOUYIDEZUIDAHUASHIZHONGDIAN,ERZAIXIAOSHOUDEHOUQI,SHEHUIXIAOYIDEZUIDAHUAGENGWEITUCHU。

  二:控制长包房比例和价格

排列3质合遗漏   ZHANGZHUKESHIJIUDIANKEFANGYIGEBIJIAOWENDINGDESHOURUYUAN,WOMENYAOWEIHUHAOZHEIBUFENGUKE。DANZHANGBAOFANGDEJIAGEYAODIYUMENSHIJIAHENDUO,SUOYIBINGBUSHIYUEDUOYUEHAO。YAODUIQIBILIJINXINGSHIDANGKONGZHI,BIRUZAIGAOYUMANFANGCHENGBENJIA10%—20%DEJIAGECHUSHOUSHI,QIZHANYOULVBUYICHAOGUOZONGFANGSHUDE30%,YIDANCHAOGUOJIUYAOTIGAOXINJINZHEDEMENJIAN。OTAKERENBILIYAOHELI

排列3质合遗漏   TONGGUOOTAXIAOSHOUYICHENGWEIJIUDIANKEFANGXIAOSHOUDEYIGEZHONGYAOTUJING,DANZHEISHIYIBASHUANGRENJIAN。YIFANGMIAN,TADUIYUJIUDIANKEFANGXIAOSHOU、CHUZULVDETIGAOSHIYOULIDECUJIN;LINGYIFANGMIANYOUYUDISANFANGMIANYONGJINDESHOUQU,JIANGBENLAIJIUYOUXIANDELIRUNKONGJIANJINYIBUYASUO。SUOYI,JIUDIANYINGGAIJIANGLAIZIOTAQUDAODEKERENBAOCHIZAIYIGESHIDANGDEBILI,JIANGQIZUOWEIXIEYIKEHU、HUIYUANKEHU、SHANGMENSANKEDEBUCHONG,JIJIZUOHAOTAMENXIANGZIJIHUIYUANDEZHUANHUAGONGZUO。

  酒店设计

  三:制定针对性强的特价策略

  SHOUXIANYINGMINGQUEJIUDIANTUICHUTEJIAFANGDEYIYI。JIUDIANTUICHUTEJIAFANG,QIMUDECHUGENGDUODIXIAOSHOUKEFANGZENGJIASHOURUWAI,HAIYOUJIUSHIWEILEZENGDAYINGXIANGLI、TIGAOZHIMINGDU。KEYIJIETUANGOUZHENGHUODEDONGFENGTUICHUTUANGOUFANG,YEKEYIZHENDUIZHOUWEIDEXIYU、YOULEDENGYEXIAOFEICHANGSUOTUICHULINGCHENFANG,HAIKEYIZHENDUIJIUDIANZHOUWEIDEXIEZILOU、SHANGJIA、CHEZHAN、MATOUDENGTUICHUZHONGDIANFANGHEWUXIUFANGDENG。

  DANYAOZHUYIZHEIXIETEJIACHANPINDEZHIDINGHETUICHU,YIDINGYAOKAOLVDAODUIJIUDIANYUANYOUKEFANGJIAGETIXIDEBAOHU,BIMIANXINGCHENGDUIYUANYOUJIAGEDECHONGJI。RUWANGLUOTUANGOUCHANPIN,YINQIZAIZHIDINGGUOCHENGZHONGSHOUWANGLUOXIEYIZHEKOUDEXIANZHI,JIAGEHUIHENDI,ZAIJIASHANGYONGJIN,LIRUNJIBENSHILINGHUOSHIFUZHI。YINCI,TUITUANGOUCHANPINSHIYINGXIANSHI、XIANLIANG,ZAIFANGYUANJINZHANGHUOSHIWANGJISHIYAOJINXINGGENGJIAYANGEDEKONGZHI,HUOCAIQUXIANZHIJUTIFANGJIANDEBANFA,RUJIANGPINGSHIHENNANMAICHUDEWUCHUANGFANGHUOJIAOFANGZUOWEIQISHOUXUAN。

排列3质合遗漏   LINGYIZHONGTEJIAXIAOSHOUDEXINGSHIJIUSHIMAIWEIFANG。SUOWEIWEIFANG,JIUSHIDANGTIANMAIBUCHUQUHUOSHIYINBENSHENYOUWENTIHENNANMAICHUDEFANGJIAN。GENJULIYIZUIDAHUAYUANZE,KEJIANGZHIDAOWANSHANG10DIANRENGWEISHOUCHUDEHUOWEIYUDINGDEKEFANGDINGWEIWEIFANG,ZHEIZHONGFANGJIANDEJIAGEYIBANYAODINGZAIZHENGCHANGFANGJIAYULINGCHENFANGJIAZHIJIAN。

  :多途径、多方式促销

  对于OTA客房、团购房、钟点房、尾房和凌晨房,应更多地考虑提高酒店客的社会认知度。具体措施可以通过网站促销,还可以有针对性地发放宣传单页、制作宣传贴画、LED屏字幕,及通过媒体广告、微信和微博传播。做这项工作时,要注意将酒店特色产品的优势体现出来,不能过分夸张,要实事求是,这样才能对酒店的目标客户群起到积极的作用

  五:有效避免客人投机

排列3质合遗漏   WULUNSHIZHANGZHUKE、WANGLUOKERENHAISHITEJIAFANGDENG,DAIJIJIUDIANZHIJIEDEFUMIANYINGXIANGJIUSHIJIAGEDEJIANGDI。JIAGEJIANGDIBUJINDAILAIPINGJUNSHOUYIDEXIAJIANG,HAIHUIZHIJIEYINGXIANGJIUDIANDEXINGXIANG。GUODIDEFANGJIAHUISHIZHANGZHUKEXINLISHANGCHANSHENGBUPINGHENGGAN,JIANGDIQIDUIJIUDIANDERENKEDUHEZHONGCHENGDU。

  FANGJIANTEJIAXIAOSHOUDAILAIDELINGYIGEBIDUANSHIPEIYANGLEKERENDEXUNZUXINLI,SHIKERENBUDUANDIXUNMIYIGENGDIDEJIAGEJINRUDEJIHUI。KERENWANGWANGZAIQUANHENGDEGUOCHENGZHONGJIANGSHIJIANYASUOZAIWUXIANJIEJINYUZUOCHUZUIHOUJUEDUANDESHIJIANDIAN。ZAIZHEIGEBOYIGUOCHENGZHONG,JIUDIANYINGZHUAZHUXIANZHIZUIDIFANGJIAHESUOTUICHUTEJIAFANGDESHULIANGJIZUIDUANSHIXIANZHEISANGEZHUYAOFANGMIAN,CONGERZHANYOUZHUDONGQUAN。

排列3质合遗漏   JINYIBUJIANG,ZUIDIFANGJIADEZHIDINGJIYAOKAOLVDAOTEJIAFANGDUIJIUDIANTIGAORENZHIDUDEYINGXIANG,YOUYAOKAOLVDAOWEIHUXIEYIKEHUHEHUIYUANDENGZHANGXIAOKEHUDELIYI。YOUXIETEJIAFANGYAOGENJUJIUDIANDEJINGYINGQINGKUANGXIANSHIXIANLIANGTUICHU,YAOQIUQIANTINGBUHEXIAOSHOURENYUANDUIYISHANGFANGJIANDESHOUMAIFANGTAISUISHIBAKONGDIAOZHENG,RULINGCHENFANG、WEIFANG、ZHONGDIANFANGDEXIAOSHOUYAOYIBUYUNXUTIQIANYUDINGLAICHULI,CAIQUKERENQINZIDAODIANJISHIXIAOSHOUDEBANFA。

  六:将认知度向美誉度转化

排列3质合遗漏   ZHANGZUFANG、TEJIAFANG、WANGLUOYUDINGFANGDENGDOUYOUYIGEGONGTONGDIANJIUSHIYIDIJIAWEIHUANQUGAOCHUZULV,DANFANGJIAJIANGDIPINZHIBUNENGJIANGDI,FUWUZHILIANGBUNENGJIANGDI。XIANGFAN,YINGGENGJIAZHUYIKEHUQUNDUIZHEILEICHANPINDEXIAOFEITIYAN,GENGDUODIYONGXINWEIHUHEHUIFANGGENZONG,CONGERTISHENGJIUDIANDEMEIYUDU,YUJIAGEDESHANGSHENGXINGCHENGLIANGXINGXUNHUAN。


  • 联系电话
    028-86699808
  • 扫描二维码
在线咨询