排列3质合遗漏

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精品酒店战略营销分析

发布人:红专设计    时间:2015-10-30    关键词: 酒店设计

排列3质合遗漏   JINGPINJIUDIANDECHANSHENGYUANZIWENDINGCHENGSHUDEJINGJIJICHUHEZHANGQIJIDIANDEWENHUADIYUN,SHIYIZHONGFANBIAOZHUNHUADECHANPIN,DAIBIAODESHIYIZHONGYUZHULIUJIUDIANDEBIAOZHUNHUAHELEITONGHUAXIANGDUIYINGDEGEXINGHUACHANPIN。SHIXIAJINGPINJIUDIANYIJINGCHENGWEIZHONGGUOJIUDIANYESHISHANGDEFENGXIANGBIAO,GEDIFENFENTOUZIJIANSHEJINGPINJIUDIAN,TEBIESHIZAIYIXIEJINGJIFAZHANSHUIPINGJIAOGAODIQU,YIXIEDAXINGFANDIANGUANLIJITUANYEFENFENJINZHUZHEIGESHICHANG,JINGPINJIUDIANYICHENGWEIWOGUOFANDIANYEFAZHANDEXINQUSHI。

酒店设计

  一、市场定位高端

  JINGPINJIUDIANDEZIYUANTEDIANJUEDINGLEQIMUBIAOKEHUQUNBIRANSHIJUYOUYINSHIJINGJIJICHUDEGAODUANXIAOFEIQUNTI。2003NIAN,MEIGUOJINGPINJIUDIANDEKEFANGSHULIANGZHANZHENGGEXINGYEDE1%,ZONGSHOURUQUEZHANZHENGGEXINGYEDE3%,RUZHULV、PINGJUNFANGJIAJIRevpar(DANFANGCHANZHI)YEDOUGAOYUQUANFUWUJIUDIAN。2007NIAN5YUE,FAGUOYAGAOJIUDIANJITUANGUANLIDESHANGHAIPUDIJINGPINJIUDIANKAIYE,ZUIBIANYIDEFANGJIAWEIRENMINBI4680YUAN/YE,BEICHENGWEIDANGSHISHANGHAIFANGJIAZUIGUIDEJIUDIAN。JINGPINJIUDIANJIUDIAN45PINGMIDEZUIDIFANGJIASHI1659YUANQI,SHICHANGDINGWEIYESHIBIJIAOGAODE,CONGERJUEDINGLEJINGPINJIUDIANJIUDIANDEMUBIAOKEHUYIDINGSHIGAODUANXIAOFEIQUNTI。

  二、规模小设计别致

  JINGPINJIUDIANYIBANGUIMOBUDA,KEFANGZIYUANBIJIAOYOUXIAN,HENDUOJIUDIANKEFANGSHULIANGZHIYOUJISHIJIAN,DANKEFANGMIANJIKUANCHANG。JIUDIANDEFUJIASHESHIJIAOWEIJIANDAN。YOUYUGUIMOJINGZHI、JIEDAILIULIANGYOUXIAN,SHIFUWUHEXIAOFEIDESIMIXINGQIANG,JINGPINJIUDIANZHEIYITEDIAN,SHIXUDUOSHEHUIMINGLIUXIANGUIXUANZERUZHUDEZUIZHONGYAODEYUANYIN。JINGPINJIUDIANFANGNEIDEZHUANGXIUSUICHUKEJIAN,JIANYUEDESHISHANGGAN,TONGSHIYEZAIXISHAOMOJIECHUWEIYIZHONGHUAGUDIANYIYUN,ZIRANYOUXUDEJIEHEZHIWEILETIGONGZUISHUSHIDEXIANGSHOU。MEIJIANKEFANGNEIDOUPUSHELEYUANMUDIBAN,CHAODASHUANGRENCHUANGBINGPEIZHILEZUIYAZHIDEYUSHI。MEIGEFANGJIANDEMINIJIUBA、DIANSHI、YINXIANG、DVDDOUSHIYINZANGSHEJI,ZHEIYANGJINGXINBIEZHIDESHEJI,TIXIANCHUYUSHEDEYUZHONGBUTONG。

  三、服务体贴入微

  WEIGAODUANKERENTIGONGDINGZHIHUA、GEXINGHUAYURENXINGHUADEFUWUSHIJINGPINJIUDIANDEZHUIQIU。YINCI,JINGPINJIUDIANDEYUANGONGSHUYUKEFANGSHUDEBILICHANGHUIDADAO3∶1,SHENZHI5∶1,YUANGAOYUYIBANDEWUXINGJIJIUDIAN。JINGPINJIUDIANZAIFUWULINIANHEFUWUFANGSHISHANGDETITIERUWEI,QIYUANYUYINGGUOHUANGSHIDE“TIESHENGUANJIASHIFUWU”。ZHUANZHIGUANJIANENGZUIDAXIANDUDIMANZUKERENGEXINGHUADEXUQIU,QINQIE、YINQIN、ZHENCHENG、ZHUANSHUDEFUWUNENGRANGKERENLIULIANWANGFAN、ZAICIXIATA,CHENGWEIJIUDIANDEZHONGCHENGBINKE。JINGPINJIUDIANMEIYOUDATANGJUTAI,MEIYIWEIZAIXIANCHANGDEFUWUYUANDOUPEIYOUKEXIESHIBIJIBENDIANNAO,RENHESHIHOUKERENZAIRENHEWEIZHI,JISHISHIZAIYONGCANDESHIHOU,YEKEYIRANGCANTINGDEFUWUYUANQINZIBANGNINWANCHENGJIEZHANG,FAPIAOKEYIJIZHUKELIUDEDIZHIJISONG,RANGZHUZAIZHEILIDEMEIYIWEIKEREN,DOUNENGDEDAOZUIWANMEI、ZUIQINQIEZUIKUAISUDEFUWU。

  四、设计风格独特

排列3质合遗漏   JINGPINJIUDIANDESHEJILINIANZHONGYUNHANZHENONGYUDEDIFANGWENHUATESEHUODANGDILISHIYUANSU,YOURENCHENGJINGPINJIUDIANSHI“KANDEJIANLISHIDEFANGJIAN”。ERJINGPINJIUDIANZESHIYUNYONGJINGDIANDE“CHENGSHILVZHOU”LINIAN,DAZAOCHUXUANNAOCHENGSHIZHONGDEYIPIANLVZHOU。NONGLIEDESHIDAIFENGGEHEWUXIANSHUZHANDEKONGJIANSHEJI,WANMEIQUANSHILEERMUYIXINDEGEXINGHUAFUWU。BEIJINGMOUJINGPINJIUDIAN,YOURIBENZHUMINGJIANZHUSHEJISHIWEIYANWUGOUSIDAZAO,QIZHIMINGDUJIKONGJIAN、SHEJIZHUANGXIUDENGDOUCHAOYUELEYEJIETONGXING。WEILECHONGFENYINGZAOYISHUFENWEI,JINGPINJIUDIANDESHEJIHAIYANSHENDAOSHINEIHUANJINGBUZHI。ZAIJINGPINJIUDIAN,ZHONGGUOCHUANTONGDEZHONGYAOJUBEIYANYICHENGLEBUTONGDECAIZHI——YOUJIBOLIHEYUMUXIANGJIEHE,ZHESHECHUKONGJIANDETONGTOUHELINGDONG,CAIZHISHANGDEXUANYONGHAIYOULINGJIYIDONGDELINGGAN,RUDATANGSHANGKONGDEWEIMU(Mesh),SHIJISHIYONGBUXIUGANGZHICHENGDE。“BAILIANCHENGJINGGANG,HUAZUORAOZHIROU”,CONGBUTONGDEJIAODUKAN,WEIMUSHANGHUICHENGXIANCHUBUTONGDEWENLI,MEITIANBUTONGSHIDUAN,ZHEIXIEWEIMUHUIBANYANBUTONGDESHENQIZHESHEJING,JIANGYANGGUANGSHECHIDIPUSADAOJIUDIANDEBUTONGJIAOLUO,FEICHANGZHENHAN。

  五、时尚与创新

排列3质合遗漏   ZUOWEIDINGWEIGAODUANDEFUWUCHANPIN,JINGPINJIUDIANJIYINGHELESHICHANGYOUDAZHONGHUAXIAOFEIXIANGGEXINGHUA、TIYANXINGXIAOFEIBIANHUANDECHAOLIU,TONGSHIYEYINDAOLEYIZHONGXINDESHISHANGXIAOFEIFANGSHI。JINGPINJIUDIANBUZHISHIYIGEJIUDIANPINPAI,ERSHIYIGEBIAOZHIXINGDESHENGHUOSHISHANG,WEIKERENMENTIGONGQIANSUOWEIYOUDEDUTETIYAN。JINGPINJIUDIANDESHISHANGYUCHUANGXINTIXIANZAIHUANJING、SHESHI、FUWU、JINGYINGFANGSHIDENGGEGEFANGMIAN,BAOKUOYUNYONGXINKEJIZENGJIAFUWUCHANPINDEHANJINLIANG,TIGAOBINKESHUSHIDUYUDUTETIYANDEGANSHOU。RUYIXIEJINGPINJIUDIANKEFANGNEISHEZHIBUTONGDEDENGGUANGMOSHI,KEFANGNEIPEIYOUCHUPINGSHIIPDIANHUA、KEFANGSONGCANDIANZIDIANCAIDAN、DVDKEFANGYINGYUANXITONG;DENGDENG。

  JINGPINJIUDIANDEZHANLVEYINGXIAOCEHUAFENXI

  MEIYIZHONGJINGYINGDOUSHIGENJUMOUZHONGZHANLVELAIJINXINGDE,ZHANLVEGONGSIQIANJINDEFANGXIANG,SHIGONGSIJINGYINGDELANTU,SUOYOUYINGXIAOJUECEDOUSHIZHANLVEXINGDE,YINGXIAOJIHUAHEYINGXIAOZHANLVESHIZHENGGEGONGSIZONGTIZHANLVEZHIDINGHEGUIHUADEHEXINSUOZAI,ZAIZHEIGEGUOCHENGZHONG,GONGSIDESWOTFENXIJIUBIBUKESHAO,GENJUXIANGXIDENEIWAIBUHUANJINGFENXI,KEYIGENGHAODEJINGYINGJIUDIAN,FAZHANZIJIDEYOUSHI。

  一、特色文化吸引顾客

排列3质合遗漏   JINGDIANDE“CHENGSHILVZHOU”LINIAN。JINGPINJIUDIANYONGYOUDUOMUERFUDONGGANDEWAIGUAN,SHINEIQUEWENNUANROUHE,YINMIXIANSHI,QIAOMIAOROUHEXIANDAIJICHUANTONGYUANSUDEYANSEHEZHILIAO。JINGPINJIUDIANSHEJIDECHUFADIANJIUSHIWEIZHANXIANCHENGSHILVZHOUDEPINGJINGTEZHI,JIUDIANJIANZHUZHENGTIYILVSEWEIZHUTI,BINGYIZIRANGUANGXIANJIDENGGUANGZUOWEIZHONGYAOSHEJIYUANSU。WEILELIUCHANGDIJIEHESIRENYUGONGYONGKONGJIAN,YIROUHEHANXUDEJIEXIANLAIHUAFENGEGEQUYU。ZHEIYANGYIZUODONGJINGXIANGYIDEJIANZHU,TIGONGJIRENDEBUJINSHILINIAN,HAIYOUSHIYONGDEQUWEIXINGHEYOUZHANGDEHUIWEI。JINGPINJIUDIANJINLIANGJIANSHAOLECHUANTONGJIUDIANDEJIANGEXIANZHI,CONGERYINGZAOCHUSHUNCHANGZIRANDEKONGJIAN,RANGCHONGZUDEGUANGXIANLIUJINJIUDIANZHINEI。JINGPINJIUDIANJIUDIANDETESEWENHUABUJINZAISHEJISHANGTIXIAN,TONGSHIZHANXIANZAISHIJIYINGYONGSHANG,YIQIXINYINGXIYINGUKE。

  二、高品位的设计装修吸引顾客

  JINGPINJIUDIANGAOPINWEIDESHEJIZAIJIUDIANNEIDAOCHUKEJIAN,ZUIWEITUCHUDESHIYIGE“ZANG”ZI。TADECESUO、LINYUFANG、YICHUDENGDOUZANGZAIQIANGZHONG,GENGLIHAIDESHI,SHEJISHIQIAOMIAODIBASUOYOUJIAJUPINHEDIANSHICHATOUDOUZANGZAIQIANGNEI,HAIYOUFANGJIANNEIDEDENGHEKONGDIAOKAIGUAN,KEYICONGQIANGSHANGNAXIALAIDAIZHEZAIFANGJIANLIZOU。MEIGEFANGJIANDEMINIJIUBA、DIANSHI、YINXIANG、DVDDOUSHIYINZANGSHEJI,RUGUOBUXUYAO,TAMENJIUHUIZIRANDITUIDAOSHUYUGAIYOUDEWEIZHISHANG,HAINIYIJIANYUE。ERRUGUONIXUYAOXIAOQIAN,ZHIXULAKAIYINXINGMEN,LINGYIGEXIAOSHIJIEJIUCHENGXIANZAINIYANQIANLE。MOUYISHANYINXINGMENNEI,HAIYOUWEINIZHUANSHEDEMIMAXIANG,KECUNFANGBAOKUOBIJIBENDIANNAOZAINEIDEGEZHONGGUIZHONGWUPIN,YIQIEDOUXIANDEZHENGCHIERYOUXU。ZHEIYANGGAOPINWEIDESHEJIKONGPAZHIYOUJINGPINJIUDIANCAIHUIYOU,BIRANSHIXIYINGUKEDEYIGELIANGDIAN,YIGEZUKEYIZHANSHENGTONGXINGYINGXIAOCELVE。

  三、精细个性的服务吸引顾客

  JINGPINJIUDIANMEIYOUDATANGJUTAI,MEIYIWEIZAIXIANCHANGDEFUWUYUANDOUPEIYOUKEXIESHIBIJIBENDIANNAO,RENHESHIHOUKERENZAIRENHEWEIZHI,JISHISHIZAIYONGCANDESHIHOU,YEKEYIRANGCANTINGDEFUWUYUANQINZIBANGNINWANCHENGJIEZHANG,FAPIAOKEYIJIZHUKELIUDEDIZHIJISONG,RANGZHUZAIZHEILIDEMEIYIWEIKEREN,DOUNENGDEDAOZUIWANMEI、ZUIQINQIE、ZUIKUAISUDEFUWU。KAFEITINGFUWUYUANDEZHIFUYOU3ZHONGBUTONGDETUAN,KERENYIXUANZECHUANZHE,ZHEIXIETUANSHI798ZHUMINGDEBENTUYISHUJIALIYONGZHONGWEN、RIWENHEHUIHUAFUHAOZHUANMENSHEJIDE,CHUANDAXIUXIAN、YOUHAOHEFANGSONGDEGUANNIAN。

排列3质合遗漏   GENJUYISHANGDUIJINGPINJIUDIANJIUDIANZHANLVEYINGXIAOCEHUADEFENXI,KEYIKANCHU,JINGPINJIUDIANJIANGQILILIANGJUJIAOZAIYOUXIANDEGOUMAIQUNTISHANG,ZHENDUIGAODUANKEHUQUNTI,ERBUSHIZHUIQIUQUANBUSHICHANG,ZHEIZHONGJIYUCHABIEHUADEJIZHONGHUAZHANLVEYIZHUYIYIXIAJIDIAN:

排列3质合遗漏   1.DUIXIFENSHICHANGDEXUQIURUSHOU,CHONGFENLEJIEKEHUXUQIU,BINGZHANGWOKEHUFANKUI,ZOUFANGKEHU。

  2.TIGONGBIJINGZHENGDUISHOUGENGNENGMANZUGUKEXUYAODEFUWUZHANSHENGDUISHOU。

排列3质合遗漏   3.XINGCHENGKOUBEIJIUDIAN,ZHUAZHULAOKEHU。


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