排列3质合遗漏

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酒店经营管理中如何用好大数据

发布人:红专设计    时间:2015-10-22    关键词: 酒店设计公司

排列3质合遗漏   SUIZHEYUNJISUANDEDANSHENG,XINGYEYINGLAILEDASHUJUDESHIDAI。“DASHUJU”ZHEIYIHULIANWANGLINGYUDEZHULIUCIHUI,YEKAISHICHUDONGZHEJIUDIANGUANLIZHEDESHENJING,JIAODONGZHEJIUDIANGUANLIZHEDESIWEI;ZHUDUODEJIUDIANYERENSHIYEKAISHIGUANZHUDASHUJUZHEIYIKESHIFANGCHUJUDAJIAZHIDELINGYU,TANTAOHEXUEXIRUHEJIEZHUGAILINGYUDEJISHUWEIFANDIANJINGYINGGUANLIFUWUYESHIDANGJINJIUDIANGUANLIZHEMIANLINDETIAOZHAN。

  DASHUJUDEHEXINZAIYUKEYIBANGZHUKEHUWAJUESHUJUZHONGYUNZANGDEJIAZHI,ERBUSHIJIANDANDESHUJUJISUAN,QIKEJIEZHUYUNJISUANJISHUZHENDUIBUTONGLINGYUDESHANGYEMOSHILAIXINGCHENGDASHUJUDEYINGYONGMOSHI,TONGGUOJISUANJIHEHULIANWANGJISHULINGYUJINGYINGTUANDUICANYULAIWEIBUTONGLINGYUDEKEHUFUWU,YIWEIZHEDASHUJUCHANYEDEWEILAIFAZHANQIANJINGFEICHANGGUANGKUO。NEIME,ZUOWEIDISANCHANYEDEJIUDIANFUWUYERUHELAIJIEZHUDASHUJUJISHUWEIJIUDIANJINGYINGGUANLIFUWUNI?DASHUJUYOUNENGJIJIUDIANJINGYINGGUANLITIGONGSHENMEBANGZHUNI?HONGZHUANJUN(HZD)YIJUDUONIANDECONGYEJINGYANHEDUIJIUDIANSHUJUDEWAJUEYANJIURENWEIKECONGFANDIANYIXIAJIGEGUANLIHUANJIERUSHOUBINGJIAYIYINGYONG,LAIBANGZHUFANDIANZAIQIANQISHICHANGDINGWEI、YINGXIAOGUANLI、SHOUYIGUANLIHEZHILIANGGUANLIDENGFANGMIANTUIJINGONGZUO,ZUIZHONGGOUJIANZHENGQUEDECHANPIN、YINGDEGENGDUODEZHONGCHENGKEHU,TIGAOSHICHANGJINGZHENGLI,SHIXIANSHOUYIZUIDAHUA。

  一、大数据的支持更有益于精确的前期市场定位

  JIANZAOYIZUOJIUDIAN,SHOUXIANYAOJINXINGXIANGMUPINGGUHEKEXINGXINGFENXI,ZHIYOUTONGGUOXIANGMUPINGGUHEKEXINGXINGFENXICAINENGZUIZHONGJUEDINGSHIFOUSHIHEJIANZAOYIJIAJIUDIAN。RUGUOSHIHEJIANZAOYIJIAJIUDIAN,NEIME,ZHEIJIAJIUDIANDEWENHUAZHUTISHISHENME?JIANSHENMEYANGDEGUIMOHEDANGCI?SHEJISHENMEYANGDECHANPIN?JIUDIANDEKEYUANQUNTISHISHENME?NENGMAIDAOSHENMEYANGDEJIAGE?WEILAISHICHANGDEGONGXUQINGKUANGDENGDENG,ZHEIXIENEIRONGDOUXUYAOZAIJIUDIANJIANZAOZHIQIANLAIQUEDING,YEJIUSHIWOMENCHANGSHUODEQIANQISHICHANGDINGWEI。

排列3质合遗漏   JIANZAOYIJIAJIUDIANBUJINYAOXUYAOTOURUDALIANGDEZIJIN,ERQIEJIANSHEQIYIBANXUYAO3DAO5NIANHUOZHEGENGZHANG,JIANZAOCHENGBENHENGAO;YIDANFANDIANJIANHAOTOURUYUNYING,ZAIXIANGGAIBIANQISHICHANGDINGWEIJIUFEICHANGKUNNANLE,KEYISHUOQIANQISHICHANGDINGWEISHIYIXIANGBURONGYOURENHEPIANCHADEGONGZUO。FOUZE,JIANGHUIJITOUZISHANGDAILAIBUKEGULIANGDEHOUQISUNSHI。YOUCIKANCHU,QIANQISHICHANGDINGWEIDUIJIANZAOJIUDIANFEICHANGZHONGYAO,ZHIYOUDINGWEIZHUNQUENAIZHIJINGQUE,CAINENGSHIJIANZAOCHUDEJIUDIANYUWEILAISHICHANGHUANJINGXIANGSHIYING,GOUJIANCHUNENGMANZUSHICHANGXUQIUDEJIUDIANCHANPIN,SHIJIUDIANZAIJINGZHENGZHONGLIYUBUBAIZHIDI。RANER,YAOXIANGZUODAOZHEIYIDIAN,JIUBIXUYOUZUGOUDEXIANGGUANSHUJUHESHICHANGXINXILAIGONGJIUDIANYANJIURENYUANFENXIHEPANDUAN,JINPINGGONGZUOJINGYANSHIYUANYUANBUGOUDE。TONGCHANG,ZAIJIUDIANQIANQISHICHANGDINGWEIZHONG,XIANGGUANSHUJUDESHOUJIZHUYAOLAIZIYUTONGJINIANJIAN、XINGYEGUANLIBUMENSHUJU、XIANGGUANXINGYEBAOGAO、XINGYEZHUANJIAYIJIANJISHUDISHICHANGDIAOCHADENG,ZHEIXIESHUJUDUOCUNZAIYANGBENLIANGBUZU,SHIJIANZHIHOUHEZHUNQUEDUDIDENGQUEXIAN,JIUDIANYANJIURENYUANNENGGOUHUODEDEXINXILIANGFEICHANGYOUXIAN,SHIZHUNQUEDESHICHANGDINGWEICUNZAIZHESHUJUPINGJING。SUIZHEDASHUJUSHIDAIDELAILIN,JIEZHUYUNJISUANHESHUJUWAJUEJISHUBUJINNENGJIYANJIURENYUANTIGONGZUGOUDEYANGBENLIANGHESHUJUXINXI,HAINENGGOUTONGGUOJIANLISHUXUEMOXINGJIEZHULISHISHUJUDUIWEILAISHICHANGJINXINGYUCE,WEIYANJIURENYUANSHUJUSHOUJI、TONGJIHEFENXITIGONGLEGENGJIAGUANGKUODEKONGJIAN。DANGRAN,JINKAOJIUDIANBENSHENLAIWANCHENGDALIANGSHUJUDESHOUJIHETONGJIFENXIGONGZUOSHIYOUKUNNANDE,HAIXUYAOXIANGGUANSHUJUGONGSIDEBANGZHU,WEIJIUDIANZHIDINGGENGJINGZHUNDEQIANQISHICHANGDINGWEI。

  二、大数据未来将成为饭店市场营销工作的利器

  ZAIJIUDIANSHICHANGYINGXIAOGONGZUOZHONG,WULUNSHICHANPIN、QUDAO、JIAGEHAISHIGUKE,KEYISHUOMEIYIXIANGGONGZUODOUYUSHICHANGSHUJUXIXIXIANGGUAN,ERYIXIALIANGGEFANGMIANYOUSHIFANDIANSHICHANGYINGXIAOGONGZUOZHONGDEZHONGZHONGZHIZHONG。YISHITONGGUOHUOQUSHUJUBINGJIAYITONGJIFENXILAICHONGFENLEJIESHICHANGXINXI,ZHANGWOJINGZHENGZHEDESHANGQINGHEDONGTAI,ZHIXIAOJIUDIANZAIJINGZHENGQUNZHONGSUOCHUDESHICHANGDIWEI,LAIDADAO“ZHIBIZHIJI,BAIZHANBUDAI”DEMUDE;ERSHIJIUDIANTONGGUOJILEIHEWAJUEGUKEDANGANSHUJU,YOUZHUYUFENXIGUKEDEXIAOFEIXINGWEIHEJIAZHIQUXIANG,BIANYUGENGHAODIWEIGUKEFUWUHEFAZHANZHONGCHENGGUKE,XINGCHENGFANDIANWENDINGDEHUIYUANKEHU。

排列3质合遗漏   ZAICHUANTONGDESHICHANGJINGZHENGMOSHIZHONG,YOUYUJIUDIANHUOQUSHUJUZIYUANDETUJINGYOUXIAN,ZHINENGGOUYIKAOYOUXIANDEDIAOCHASHUJUDUIGETIJINGZHENGZHEJINXINGBIJIAOFENXI,WUFAQUANMIANZHANGWOSHICHANGDONGTAIHEGONGXUQINGKUANG,TEBIESHIJINGZHENGTAISHI,GENGNANYIQUEDINGFANDIANZAIJINGZHENGSHICHANGZHONGSUOCHUDEDIWEI,JIJIUDIANZHIDINGZHENGQUEDEJINGZHENGCELVEDAILAIKUNNAN。SUIZHEJIUDIANYINGXIAOGUANLILINIANDEBUDUANGENGXIN,YUANYOUCHUANTONGYINGXIAOMOSHIYIMIANLINZHEYANJUNDETIAOZHAN,DUIGUANLIZHEZHUNQUEZHANGWOSHICHANGXINXI,JINGQUELEJIEJINGZHENGDUISHOUDONGTAI,ZHIDINGHESHIDEJIAGETICHULEGENGGAODEYAOQIU。

排列3质合遗漏   SHICHANGJINGZHENGDEFENXIYEYOUYUANLAIJIANDANDEKEFANGCHUZULV、PINGJUNFANGJIA、RevPARFENXIZHUANHUAWEIDUIJINGZHENGQUNDESHUJUFENXI,RU:SHICHANGSHENTOUZHISHU(MPI)、PINGJUNFANGJIAZHISHU(ARI)、SHOURUZHISHU(RGI)DENG,CONGWEIDUSHANGJIANGHAIYOUSHIJIANWEIDU、SHICHANGFENEJITONGBIBIANHUALVDENG。TONGGUOZHEIXIESHICHANGBIAOGANSHUJUDEFENXI,KEYISHIJIUDIANGUANLIZHECHONGFENZHANGWOSHICHANGGONGQIUGUANXIBIANHUADEXINXI,LEJIEJIUDIANQIANZAIDESHICHANGXUQIU,ZHUNQUEHUODEJINGZHENGZHEDESHANGQING,ZUIZHONGQUEDINGJIUDIANZAIJINGZHENGSHICHANGZHONGDEDIWEI,CONGERDUIJIUDIANZHIDINGZHUNQUEDEYINGXIAOCELVE,DAZAOCHAYIHUACHANPIN,ZHIDINGHESHIDEJIAGEQIDAOGUANJIANDEZUOYONG。

排列3质合遗漏   ERDASHUJUDEYINGYONGGAINIANZHENGSHIXUYAOJIUDIANHUOQUZHEIXIESHICHANGSHICHANGSHUJU,BINGTONGGUOTONGJIYUFENXIJISHULAIWEIJIUDIANTIGONGBANGZHU。ZAIDUIGUKEDEXIAOFEIXINGWEIHEQUXIANGFENXIFANGMIAN,RUGUOJIUDIANPINGSHISHANYUJILEI、SHOUJIHEZHENGLIGUKEZAIFANDIANXIAOFEIXINGWEIFANGMIANDEXINXISHUJU,RU:GUKEZAIFANDIANDEHUAFEI、XUANZEDEDINGFANGQUDAO、PIANHAODEFANGJIANLEIXING、TINGLIUDEPINGJUNTIANSHU、LAIJIUDIANSHUDIDEMUDE、XIHUANDEBEIJINGYINLEHECAIYAODENG。RUGUOJIUDIANJILEIBINGZHANGWOLEZHEIXIESHUJU,BIANKETONGGUOTONGJIHEFENXILAIZHANGWOGUKEXIAOFEIXINGWEIHEXINGQUPIANHAO。DANGGUKEZAICIDAODIANSHIFAXIANNIYIJINGWEITAZHUNBEIHAOLEXIHUANRUZHUDEFANGJIAN,BOFANGZHETAAITINGDEYINLE,WEITATUIJIANXIHUANCHIDECAIYAO,NEIMETAYIJINGSHINIDEZHONGCHENGGUKELE。YINCI,KEYISHUOSHUJUZHONGYUNHANZHECHUQIZHISHENGDELILIANG,RUGUOFANDIANGUANLIZHESHANYUZAISHICHANGYINGXIAOJIAYIYUNYONG,JIANGCHENGFANDIANZAISHICHANGJINGZHENGZHONGLIYUBUBAIZHIDIDELIQI。

  三、酒店收益管理更是离不开数据的支持

  SHOUYIGUANLIZUOWEISHIXIANJIUDIANSHOUYIZUIDAHUADEYIMENLILUNXUEKE,JINNIANLAIYISHOUDAOYEJIEDEPUBIANGUANZHUBINGJIAYITUIGUANGYUNYONG,SHOUYIGUANLIDEHANYIBAHESHIDECHANPINHUOFUWU,ZAIHESHIDESHIJIAN,YIHESHIDEJIAGE,TONGGUOHESHIDEXIAOSHOUQUDAO,CHUSHOUJIHESHIDEGUKE,ZUIZHONGSHIXIANFANDIANSHOUYIZUIDAHUAMUBIAO。YAOZUODAOYISHANGWUGEYAOSUDEYOUXIAOZUHE,XUQIUYUCE、XIFENSHICHANGHEMINGANDUFENXISHICIXIANGGONGZUODESANGEZHONGYAOHUANJIE。

  XUQIUYUCESHITONGGUOSHUJUDETONGJIYUFENXI,CAIQUKEXUEDEYUCEFANGFA,TONGGUOJIANLISHUXUEMOXING,SHIFANDIANGUANLIZHEZHANGWOHELEJIEQIANZAIDESHICHANGXUQIU,WEILAIYIDUANSHIJIANMEIGEXIFENSHICHANGDEDINGFANGLIANGHEJIUDIANDEJIAGEZOUSHIDENG,CONGERSHIJIUDIANNENGGOUTONGGUOJIAGEDEGANGGANLAIDIAOJIESHICHANGDEGONGXUPINGHENG,BINGZHENDUIBUTONGDEXIFENSHICHANGLAISHIXINGDONGTAIDINGJIAHECHABIEDINGJIA;ZAISHICHANGXUQIUWANGSHENGDESHIHOUTONGGUOTIGAOJIAGELAIYINGDEGENGDADESHOUYI,ZAISHICHANGPIRUANDESHIQITONGGUOTUICHUCUXIAOJIAHEZHEKOUJIADENGFANGSHILAIZHAOLAIKEYUAN,YICILAIBAOZHENGJIUDIANZAIBUTONGSHICHANGZHOUQIZHONGDESHOUYIZUIDAHUA。XUQIUYUCEDEHAOCHUZAIYUKETIGAOJIUDIANGUANLIZHEDUISHICHANGPANDUANDEQIANZHANXING,BINGZAIBUTONGDESHICHANGBODONGZHOUQIYIHESHIDECHANPINHEJIAGETOUFANGSHICHANG,HUODEQIANZAIDESHOUYI。XIFENSHICHANGWEIJIUDIANZHUNQUEYUCEDINGFANGLIANGHESHIXINGCHABIEDINGJIATIGONGLETIAOJIAN,CHABIEDINGJIASHITONGGUODUITONGYIZHONGJIUDIANCHANPIN(RU:TONGLEIXINGDEKEFANG、CANSHIHEKANGTIXIANGMUDENG)ANBUTONGDEXIFENSHICHANGZHIDINGBUTONGJIAGEDEXINGWEIHEFANGFA,QITEDIANSHIDUIGAOZHIFUYIYUANDEGUKESHOUQUGAOJIA,DUIDIZHIFUYIYUANDEGUKESHOUQUDIJIA,CONGERBACHANPINLIUJIZUIYOUJIAZHIDEGUKE。QIKEXUEXINGTIXIANZAITONGGUOSHICHANGXUQIUYUCELAIZHIDINGHEGENGXINJIAGE,ZUIDAHUAGEGEXIFENSHICHANGDESHOUYI。MINGANDUFENXISHITONGGUOXUQIUJIAGEDANXINGFENXIJISHU,DUIBUTONGXIFENSHICHANGDEJIAGEJINXINGYOUHUA,ZUIDAXIANDUDIWAJUESHICHANGQIANZAIDESHOURU。JIUDIANGUANLIZHEKETONGGUOJIAGEYOUHUAFANGFAZHAODAOJIUDIANBUTONGSHICHANGZHOUQIMEIGEXIFENSHICHANGDEZUIJIAKESHOUFANGJIA—BAR,BINGTONGGUOYUDINGKONGZHISHOUDUANWEIZUIYOUJIAZHIDEGUKEYULIUHUOBAOLIUKEFANG,JIAOHAODIJIEJUELEFANGJIANYINGUOZAOBEIZHEKOUGUKEYUDINGERZAOSHOUSUNSHIDENANTI。

  DASHUJUSHIDAIDELAILIN,WEIJIUDIANSHOUYIGUANLIGONGZUODEKAIZHANTIGONGLEGENGJIAGUANGKUODEKONGJIAN。XUQIUYUCE、XIFENSHICHANGHEMINGANDUFENXIDUISHUJUXUQIULIANGHENDA,YIWANGDUOSHICAIJIDESHIJIUDIANZISHENDELISHISHUJULAIJINXINGYUCEHEFENXI,RONGYIHUSHIWAIJIESHICHANGXINXISHUJU,NANMIANSHIYUCEDEJIEGUOCUNZAIYIDINGDELICHA。JIUDIANZAISHISHISHOUYIGUANLIGUOCHENGZHONGRUGUONENGZAIJIUDIANZIYOUSHUJUDEJICHUSHANG,JIEZHUGENGDUODESHICHANGSHUJU,LEJIEGENGDUODESHICHANGXINXI,TONGSHIYINRUJINGZHENGFENXI,JIANGHUIDUIZHIDINGZHUNQUEDESHOUYICELVE,YINGDEGENGGAODESHOUYIQIDAOTUIJINZUOYONG。

  四、客评的多维度分析成为挖掘饭店服务质量潜力的重要要素

排列3质合遗漏   WANGLUOPINGLUN,ZUIZAOYUANZIYUHULIANWANGLUNTAN,SHIGONGWANGYOUXIANXIAZHIYUXIANGHUJIAOLIUDEWANGLUOSHEJIAOPINGTAI。GUOQU,GUKEZHUDIANHOUDUIJIUDIANZAIHULIANWANGSHANGDEPINGJIA,YEJIUSHIWOMENCHANGSHUODEKEPINGBINGMEIYOUYINQIJIUDIANGUANLIZHEDEZUGOUDEZHONGSHI,ZHENDUIGUKEFANYINGDEWENTI,DUOSHUJIUDIANMEIYOUZUODAOJISHIDEHUIFUSHENZHISHIGENBENBUHUIFU,RICHANGGUANLIZHONGSHIFOUJISHIJIEJUELEKEPINGZHONGFANYINGDEWENTIJIUGENGBUDEERZHILE,ZHEIBUJINLADALEYUGUKEZHIJIANDEJULI,ERQIEGUKEYUJIUDIANZHIJIANDEXINXIXIANDEGENGJIABUDUICHENG,SHIQULEJIUDIANYUGUKEQINGGANHUDONGHEJIAOLIUDEJIHUI。

  SUIZHEHULIANWANGHEDIANZISHANGWUDEFAZHAN,XIANJINDEJIUDIANKEPINGYIBUZAISHIGUOQUJIANDANYIYISHANGPINGLUN,YIFASHENGLEZHIDEZHUANBIAN,YOUGUOQUGUKEDUIJIUDIANFUWUJIANDANBIAOYANGYUPINGPIYANBIANWEIDUONEIRONG、DUOQUDAOHEDUOWEIDUDEKEGUANZHENSHIPINGJIA,GUKEDEPINGJIANEIRONGYEGENGQUYUZHUANYEHUAHELIXINGHUA,FABUDEQUDAOYEGENGJIAGUANGFAN。YINCI,RUJINDEKEPINGBUJINSHOUDAOLEJIUDIANGUANLIZHEDEZHONGSHI,GENGSHISHOUDAOXIAOFEIZHEDEGAODUGUANZHU。YOUSHICHANGDIAOCHAXIANSHI,CHAOGUO70%DEKERENZAIDINGFANGQIANDOUHUILIULANGAIJIUDIANDEKEPING,CHENGWEIZHUDAOGUKESHIFOUYUDINGZHEIJIAJIUDIANDEZHUYAODONGJIYINSUZHIYI。CONGMOUZHONGJIAODUKAN,KEPINGZAIHULIANWANGZOUJINRENMENSHENGHUODEJINTIANYICHENGWEIHENGLIANGJIUDIANPINPAIJIAZHI、FUWUZHILIANGHECHANPINJIAZHIDEZHONGYAOYAOSU。DUOWEIDUDIDUIKEPINGSHUJUJINXINGSHOUJI、TONGJIHEFENXIJIANGHUIYOUZHUYUJIUDIANSHENRULEJIEGUKEDEXIAOFEIXINGWEI、JIAZHIQUXIANGHEJIUDIANCHANPINZHILIANGCUNZAIDEBUZU,DUIGAIJINHECHUANGXINCHANPIN,LIANGHUACHANPINJIAZHI,ZHIDINGHELIDEJIAGEJITIGAOFUWUZHILIANGDOUJIANGQIDAOTUIJINZUOYONG。YAOZUODAOZHEIYIDIAN,JIUXUYAOJIUDIANPINGSHISHANYUSHOUJI、JILEIHETONGJIKEPINGFANGMIANDEDALIANGSHUJU,DUOWEIDUDIJINXINGBIJIAOFENXI,CONGZHONGFAXIANYOUJIAZHIDEJIEDIAN,JIANGHUIGENGYOUYIYUTUIJINJIUDIANDEYINGXIAOHEZHILIANGGUANLIGONGZUO,CONGZHONGHUOQUGENGDADESHOUYI。

排列3质合遗漏   ZONGSHANGSUOSHU,DASHUJU,BINGBUSHIYIGESHENMIDEZIYAN,ZHIYAOJIUDIANPINGSHISHANYUJILEI、SHOUJI、WAJUE、TONGJIHEFENXIZHEIXIESHUJU,WEIWOSUOYONG,DOUHUIYOUXIAODIBANGZHUJIUDIANTIGAOSHICHANGJINGZHENGLIHESHOUYINENGLI,YINGDELIANGHAODEXIAOYI。


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